Welcome to the sixteenth edition of my Supporting Small Businesses series. Today I would like to introduce you to Pure Innocent London – a shop I found on Etsy while looking for a bag.
A friend had bought a couple of bags from another small company and I loved them, but they were a little out of my price range. I just couldn’t justify spending that amount of money on a bag, so I went looking for something cheaper. After spending a while looking around the internet, I found Pure Innocent London.
Pure Innocent London sells these crossbody bags in a variety of colours. I just had to choose one! As you can see, I decided upon the navy in the end. These leather bags are made in Italy and are 21 x 16 x 7cm in size. They come with a removable leather strap and have a leather tassel attached to the zip pull. I decided to pair my bag with one of Pure Innocent’s interchangeable navy, cream & red stripe straps.
Despite the seemingly small size, it’s amazing what can fit in these bags. In mine, I am able to fit my chunky purse, mobile phone, compact camera, face masks and concert tickets. Perfect! It has already been on a trip with me to Birmingham and it turned out to be the ideal size.
The navy, cream & red strap (also available in different colourways & patterns) is adjustable and matches the bag perfectly. I like that I can change the strap for another one if I want a different look.
Last week, a work colleague spotted my bag and wanted to know where I got it from. Without hesitation, I showed her the bag on Etsy and she immediately ordered one for her sister’s birthday!
Pure Innocent London sells other items, including a mini version of this bag, other bags, phone wallets, straps and more. I ordered my bag over a weekend and I didn’t have to wait long for it to arrive as it was here by the following Wednesday.
This small business is run by Carmen – a mum of two who also juggles a husband, kids, school runs, homework and housework – so I was only too happy to give her my custom. She has some great products.
My friend said once you’ve got one of these bags you’ll want another and I think she’s right!
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Please note: I bought these products with my own money and I am in no way affiliated with Pure Innocent London.
19 Comments
Carol
That navy bag is quite attractive. I love small business.
Yvonne (@Fiction_Books)
My first thought was ‘not for me’ as I can’t get by without my big bag, where I have plenty of room for all my junk, with plenty of compartments so that I know where everything is.
Then I took a look at the site, and I’m hooked! As presents for my nieces who all like smaller bags and purses they are ideal, and I have to admit that I took a fancy to the ‘large tassel saddle bag’ for when we just go out for a walk and I can manage with a smaller crossbody bag.
If I leave the link open on that page – it might just get noticed!!
This was a lovely find, thanks for sharing 🙂
Nikki
My other bags are bigger (especially my camera bag!), but concert venues are cracking down on the size of bags allowed in now so I wanted something smaller. My “medium” sized bag I use most days is now getting a bit tatty after years of use.
A ShutterBug Explores
Quality looking bag ~ I am a big fan of ‘less is more’ ~ this bag fit ~ thanks ~
Living in the moment,
A ShutterBug Explores,
aka (A Creative Harbor)
Lauren
This bag is really lovely and looks really well made. Thank you for sharing your review of this small business.
Lauren – bournemouthgirl
Her Digital Coffee
I really love this bag! Especially the thicker strap, I find that those don’t hurt your shoulder as much. Thanks for sharing such lovely photos! This would make a lovely Christmas gift!
Nikki
I could barely tell I had a bag across my shoulder with the wider strap.
Ann
That bag looks lovely and good quality too. The interchangeable straps are such a good idea! xxx
somewhereinireland
Nice bag! It’s nice supporting other creative people on Etsy.
Kris P
I’ve become very fond of smaller handbags and that’s a nice one!
Eunice Ratcliffe
I’ve never really been a ‘bag’ person, I only ever use a small one if I’m going somewhere special, but I do like the look of this, especially with the colourful strap 🙂
Eastside Cats
I love small bags, especially crossbody.
Kelly
I bet I would really like this. I scaled down to a smaller cross-over bag at the beginning of the pandemic so I wouldn’t have to set a purse down anywhere and could keep my hands free. I found I really didn’t need as big handbag after all! I love the one I use, but it won’t stop me from checking out this Etsy shop. You never know!
Anca
The bag looks nice. It’s not for me as it’s leather. Nice of you to support a small business. 🙂
Jo
I do like that, and they’re a good price too. I like that the straps can be changed. I could be quite tempted.
Lisa
Such a lovely little bag – I think the tassel adds a certain something to set it apart and how great that the straps are interchangeable 🙂
jeanie
That’s a really attractive bag, Nikki. I can see why you chose it — and why people like it!
Hena Tayeb
Nice of you to share about other small businesses and artisans.
Sophie
Definitely going to check these out! This bag looks absolutely perfect for a day of running around but you don’t need the full size handbag and can do the whole day to night thing too. I love the colour you opted for!